Marlin Home · SEO & Digital Marketing · 2026

Thousands of products, six languages: product content and SEO at scale

Product pages in six languages, category pages and a QA dashboard that watches the quality of the content pipeline, for Marlin Home.

Client: Marlin Home
Location: Denizli, Türkiye · 6 markets
Year: 2026
Sector: Retail · e-commerce
Timeline: 8-week setup, then monthly
Disciplines: SEO & Digital Marketing
Translation & Localisation
AI & Automation

Marlin Home — Product detail page, desktop and mobile — Product detail page, desktop and mobile

Where we started

Hundreds of new products every season, with descriptions either missing or copied from suppliers. Translations lag across six country stores, and category pages are invisible in search.

Marlin Home — One product, six storefronts — One product, six storefronts

What we did

Material, size, care and use were structured as product data, and content is generated from that data and the brand tone guide.

The storefront takes its cue from textile: chalk, sage and clay tones, Newsreader headlines and a calm, generous product image. One template runs in TR, EN, DE, FR, NL and AR with local copy, currency and direction.

The AI pipeline writes descriptions, titles and meta copy for every product; editors run sample-based checks and recurring errors flow back into the pipeline as rules.

The content QA dashboard shows status by language, the review queue and flagged errors on one screen, with source data and generated copy side by side.

Category and facet pages got demand-led content and an internal linking structure, and a native editor signed off in each market.

Marlin Home — Category page and content QA dashboard — Category page and content QA dashboard

What we delivered

01Product data model
02Product and category page design
03Localisation into 6 languages
04Category and facet SEO
05Content QA dashboard
06Product pages in six languages with local currency
07A right-to-left Arabic storefront
08Category pages with filters and content
09A content QA dashboard with status by language

Team

Content ops lead, SEO strategist, six native editors, AI engineer

Tools we use

Shopify Plus · PIM · Claude · Ahrefs · Lokalise

Portfolio projects are presented to show our team's method and production quality.

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Next projectEce & KaanA bilingual wedding in Alaçatı: one visual language from monogram to film

Have a project in mind?

A few sentences are enough. We reply within one business day and send a written proposal the day after we talk.

Tell us about your project merhaba@atolyedesign.com