Paylo · Video Editing & Motion · 2026
A 60-second film that explains a collections product
For the B2B payments platform Paylo, we made an explainer film in four languages, UI animations and social cut-downs.
- Client
- Paylo
- Location
- Istanbul, Türkiye
- Year
- 2026
- Sector
- Fintech
- Timeline
- 5 weeks
Where we started
Paylo automates collections for businesses. The sales team struggled to show its value without a live demo, and website visitors couldn't work out what it did in the first minute.
What we did
We reduced the product to a three-step story: invoices piling up at month-end, the moment Paylo sends the reminder, the payment landing in the account. The script was settled with the sales team in two rounds.
Starting from the brand colours, we built a simple, geometric drawing style. Rather than showing UI screens one to one, we animated only the parts that move the story forward.
Rhythm follows the music; each scene makes one point, and the film ends within 60 seconds.
The hero film was voiced and captioned in four languages, with text and motion mirrored right-to-left in the Arabic version. We also cut 15- and 30-second vertical edits for social.
What we delivered
- 01Script
- 02Storyboard and style frames
- 032D motion animation
- 04TR, EN, DE and AR voice-over
- 05Vertical social edits
- 06A 60-second hero explainer
- 07Turkish, English, German and Arabic versions
- 0815- and 30-second vertical social edits
- 09A reusable animation library for ads
Team
Scriptwriter, motion designer, editor, voice team
Tools we use
After Effects · Figma · Runway · ElevenLabs
Portfolio projects are presented to show our team's method and production quality.
Have a project in mind?
A few sentences are enough. We reply within one business day and send a written proposal the day after we talk.