TR Get in touch
TürkçeTell us about your project

Lineo Mobilya · Translation & Localisation · 2026

Rebuilding a furniture catalogue for Germany and the Gulf

We adapted Lineo Mobilya's Turkish catalogue into German and Arabic (right-to-left), with product sheets and a terminology base built from the same system.

Client
Lineo Mobilya
Location
İnegöl, Bursa
Year
2026
Sector
Furniture & export
Timeline
4 weeks
Disciplines
Translation & Localisation
Presentations & Documents
Web Design & Development
Lineo Mobilya — Catalogue spreads: German (left to right) and Arabic (right to left)
Catalogue spreads: German (left to right) and Arabic (right to left)

Where we started

A 120-page catalogue written in Turkish. The export team needed German and Arabic editions within weeks for a Cologne trade fair and a Dubai showroom opening, and dimensions, materials and finishes had to read identically in both languages.

Lineo Mobilya — Page system: cover, product and dining pages, DE and AR side by side
Page system: cover, product and dining pages, DE and AR side by side

What we did

We built a TR-DE-AR terminology base for materials, finishes and dimensions; catalogue, sheets and website all draw on it.

A glossary-aware, AI-assisted first pass was produced, then native German and Arabic editors rewrote the marketing copy for each culture.

The Arabic edition was rebuilt right-to-left rather than translated in place: page pairs are mirrored and the visual flow, tables and dimension lines follow the reading direction.

Product drawings stayed identical across editions; only text, page direction and typefaces (Instrument Sans, IBM Plex Sans Arabic) changed.

The same glossary and drawings fed the product sheets, so every dimension and material name matches between catalogue and sheet.

Lineo Mobilya — Product data sheet in DE and AR with the shared terminology glossary
Product data sheet in DE and AR with the shared terminology glossary

What we delivered

  • 01Trilingual terminology base
  • 02DE and AR translation and editing
  • 03RTL catalogue layout
  • 04Product data sheets
  • 05Web content localisation
  • 06Two new catalogue editions in time for the Cologne fair and Dubai showroom
  • 07A TR/DE/AR terminology base
  • 08An Arabic catalogue rebuilt right-to-left
  • 09A product sheet template delivered in DE and AR

Team

Localisation manager, DE and AR native editors, typesetter

Tools we use

memoQ · DeepL · Claude · InDesign

Portfolio projects are presented to show our team's method and production quality.

Nova Dental — Klinik ana sayfası ve WhatsApp konuşması
Next projectNova DentalA calm website and WhatsApp assistant for a single-site clinic

Have a project in mind?

A few sentences are enough. We reply within one business day and send a written proposal the day after we talk.

Tell us about your projectmerhaba@atolyedesign.com